Four Keys to Lead Your Small Business Out of a Crisis

The pandemic has left behind a mess for many businesses, both socially and emotionally, and has left many small business owners confused and unsure about their next steps. Knowing how to guide your company out of a crisis such as this pandemic is crucial to getting yourself back on track, and Kathryn Keeton, one of our amazing experts, explains exactly how to do this.

“There is incredible power in utilizing evidence-based practices on selecting, training, and developing your team. These strategies will help you not only develop as an effective leader, but also enable you to create a team and organizational environment that can grow and thrive,” Kathryn Keeton said.

Here are Kathryn’s four tips on how to lead your business out of a crisis. Also, don’t forget to create a free account to unlock more in-depth video resources that will get your business on the right foot. Sign up here:

Tip One: Make time for self-care

As a leader, you have a team that depends on you for guidance and advice, especially in times of crisis. You can’t take care of more complex tasks without addressing your basic needs first, which is why it’s so important to set aside time to take care of yourself. This can look like a wide variety of things, whether it’s a weekly face mask or bubble bath or taking morning walks with your dog to clear your head before you get to work.

Tip Two: Always be a step ahead

In the midst of a crisis, it’s easy to get overwhelmed and start feeling hopeless about your situation. Instead of being consumed by the negative aspects of your circumstances, make a plan for yourself. Focus on what the future holds instead of the past and direct your energy and efforts towards the next step in your journey.

Tip Three: Let yourself feel your emotions

At the core of leadership is humanity, and being human is all about feeling things and having reactions to whatever happens to you. During a pandemic, it’s completely natural to feel unhappy or lost. This has been a time of uncertainty for everyone, and it’s crucial that you allow yourself to understand and feel that. Unresolved emotions will only catch up to you in the future, so make sure you’re kind to yourself and whatever feelings you may have. This can give you a lot of insight into yourself and your business and make you more prepared with creative, innovative solutions to lead the way out of this crisis.

Tip Four: Don’t try to do it all on your own

Putting unnecessary stress on yourself just isn’t worth it. Leaders don’t exist in a vacuum — they heavily rely on their team to help them get through difficult situations such as these. Be open to asking for help, advice, and support. Don’t expect yourself to always have the answers or to always know what to do next. Turn to your network for whatever you may need; you don’t need to be a superhero to be an effective leader. We’re here to help relieve your business stressors. Schedule an appointment or give us a call at 888.215.2373!

More about Kathryn Keeton & Minerva Work Solutions

Keeton works at Minerva Work Solutions and represents a team of Industrial-Organizational Psychologists. They regularly consult with organizations to help them improve employees, teams, and their own organization by applying evidence-based practices pulled from psychological science. Beyond their credentials, quality service, and track record of making a quantifiable impact for organizations they serve, they also contribute 30% of their work helping charities and not-for-profits achieve their goals (working pro-bono). They provide discounts and free services to organizations working for social good.

Interested in their work? You can visit them at or email them directly at